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Marketing Matters with Ryan Sauers is a high-energy, insight-packed marketing and business podcast powered by Our Town Gwinnett Magazine. Hosted by bestselling author, national speaker, and consultant Dr. Ryan Sauers, each episode dives into the real-world intersections of marketing, sales, branding, leadership, communication, and personal growth. Whether you’re a small business owner, entrepreneur, or professional looking to level up, you’ll hear practical takeaways and thought-provoking conversations with industry leaders and inspiring guests. Expect innovative strategies, fresh ideas, and a dose of humor—all delivered in an engaging, conversational style. Broadcast from the End Resultz Radio Network inside the Perimeter Roofing Studio at the Country Inn & Suites by Radisson in Stone Mountain, GA, Marketing Matters helps you cut through the noise, challenge conventional thinking, and find new opportunities in today’s fast-paced, multigenerational world.
Episodes
Wednesday Oct 11, 2023
Wednesday Oct 11, 2023
In episode 76 of the Marketing Matters show, host Dr. Ryan Sauers interviews the amazing Julia Westover who is the Director of Sales & Marketing at The Sheridan at Eastside.
In this interview, Julia shares her organization is a senior living community that offers Independent Living, Assisted Living, and Memory Care. It is an active lifestyle community. Amenities include Chef-prepared meals, housekeeping, a Pool, a Fitness Center, Emergency Pendants, Happy Hours with live entertainment, etc. like a cruise ship that never leaves the dock. They are not your grandmother's nursing home.
***Tips (of many more) from Julia on her team's approach to sales and marketing:
1. Her team is not high-pressure salespeople. Instead, the philosophy is to: educate, empower, and earn trust. They work to listen, answer all your questions, and support your journey to the perfect senior living experience. Their mission is to be your trusted resource for senior living.
2. I refuse to sell a lie! I LOVE my team! My team is trustworthy! When I sell or promise something, I expect the rest of the departments in the community to deliver. I have actually resigned from a community before and told them that my integrity matters to me and I refuse to sell a lie.
3... many more nuggets of sales & marketing wisdom
Enjoy this episode #76 of Marketing Matters now and share it with a friend. More info on the Sheridan at Eastside via email at jwestover@seniorlifestyle.com or can be found on their website https://www.seniorlifestyle.com/property/georgia/the-sheridan-at-eastside/
**Contact info for host Dr. Ryan Sauers: www.RyanSauers.com
The End Resultz Radio Network presents each episode of the Marketing Matters show and all other shows on the network.
All shows are broadcast from the Perimeter Roofing studio. Inside the Country Inn & Suites by Radisson in beautiful Stone Mountain, GA. Email info@EndResultz.com for more information on this or other shows OR how to host your own show.
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